Social Engagement Method
Breakthrough the overwhelm and generate real engagement on your Facebook and Instagram
SEM is the only course that covers everything you need to know about creating Facebook and Instagram posts and generating better engagement on your social media…. and have fun doing it!
Before we dive into what this is all about, let me tell you who this is for.
You are a driven and passionate person running your brand’s Social Media platforms. You already have a Facebook and/or Instagram set up and make some posts, but you are tired of posting “stuff” just to post, with no engagement or real results. You are looking for ways to engage your audience at a higher level and promote your brand without the struggle of not knowing what to post, disappointment when your posts get crickets, and in a way that makes your brand look good and get real awareness. You want people to say, “Oh my gosh, I saw your post about that!”
Whether you are ...
š” A small business owner who knows that social media is important for your business. You want to grow awareness but it feels like a constant time suck for mediocre results. You have thought about giving up on it altogether, but a small voice keeps saying there has to be a better way. You see other businesses killing it and you want in on the secret.
š” A savvy personal brand with an incredible product or service that you are super passionate about but ...you are only ONE person and your social media post ideas are drying up. You know you could be exploding on your Facebook or Instagram (or both!) but you are not quite sure how to kick your creativity into gear and know you need new ideas and repeatable strategies to get engagement up!
š” A nonprofit and have so much passion for your cause, but you are also wearing lots of hats, so your social posts fall to the wayside. You find yourself making posts that don’t seem to connect as much as your organization would like, and often feel like they are lost in the noise of all the other organizations, saying the same things over and over.
If any of these are you, then you know you need a real method to break through the social media noise in a way that is scroll-stopping, repeatable, and fun. You are in the right place and I'm going to tell you exactly the Social Engagement Method will equip you with the confidence, tools, support and knowledge you need to make scroll stopping posts that your audience will engage with.
By the end of this program,
you will have š
- Created a personal method to bust through roadblocks currently holding you back.
- Identified your brand stories, voice, and style and how to leverage them for social.
- Have crystal clear clarity on your audience and a stack of ideas for posts that will be authentically for them.
- Empowered yourself to get the best photos for your Facebook and Instagram.
- Gain confidence with video from how to create them, know when to use them, going live and more.
- Expertly write attention-grabbing captions that get people talking and how to avoid copy that kills.
- Leverage a mix of comments, and PMs to move your audience from onlookers to truly engaged with your brand offerings.
- Created and tested posts each week with support from the SEM team and online community!
Ultimately you will have learned AND practiced creating posts each week that your audience can't resist engaging with and talking about.
I love this course, lots of Aha Moments!
I've learned so much from Vivian about how to be authentic with my brand story and have seen a boost in my engagement. The lessons made it easy for me to organize my ideas and write much better captions. Lots of aha moments. Highly recommend it!
- Melinda Nunnikhoven, Health and Wellness Brand
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What past students say š
In a world where content creation needs to be orderly, timely and consistent this method has put our social media concerns at ease. Our engagement numbers have increased. People talk about our awesome social media now.
- Matt Johnson, Barleys Bar
Having the opportunity to take this course was so inspiring and motivating. Learning that I had a story to tell and how to tell it was eye opening. The material is thought provoking and easy to follow.
- Sheri Noordam, Naad Naturals
The course is a data driven, proven formula for increasing your presence on Social Media using tools created by a professional team of successful entrepreneurs.
- Cindy Rae Mathiasen, Artist
What’s Inside
Module 1
Mindset Is Everything
Before sitting down to create your scroll-stopping posts we will tackle anything and everything that might be holding you back today so that you don't have to deal with those pesky roadblocks in the future. This is where the benefit of our expertise workings with tons of brands just like yours comes into play, we know what might get in your way and how to create SMART goals and share that with you.
Whether it is creative blocks, lack of confidence, procrastination, uncertainty, time management, or even outside demands you will learn a quick method to bust these -for good. Then we set up your goals and teach you how to find your engagement metrics.
Module Highlights:
- Create and use our proven Roadblock Busting Plan
- Define your engagement goals
- Discover your engagement baseline
Module 2
Brand + Audience Stories
This module is where so many light bulb moments happen for our students! This is where we work through the foundational secrets of creating posts that pop on social media. The module is all about knowing your brand stories, your brand voice, and making sure you are equipped with your brand basics. Then we dive into getting crystal clear on your audience stories and what they want to hear from you. Once defined, each of these will become the critical foundation of each post you create. Without a firm understanding of this key knowledge, you will forever be frustrated with low engagement and just throwing things at the wall to see what sticks.
Module Highlights:
- Reconnect with your brand story
- Gather your brand basics
- Get crystal clear on your audiences
- Quickly create sticky stacks of social post ideas
Module 3
Scroll Stopping Style + Images
There is true power in the right style elements and photos when it comes to your social media, so we are going to reveal all our best tips, secrets, and hacks in this lesson. We will be nailing down your visual style for your social accounts. This is like choosing what to wear to the party! How do you want to show up and put your best foot forward? What best represents your brand AND sets you apart in such a way that people can instantly pick you out in a crowded room?
We will also unpack how to get the best photos for your social posts using the tools you have right now! There will be a BONUS event when this module drops you can’t miss, it’s a behind-the-scenes virtual photoshoot where we will show you how it’s done live!
Module Highlights:
Offer a high-level overview of what’s inside the module in bullet point form so that it’s easy to read and conveys how much value is inside.
- Pick your social style elements
- Learn how to take amazing social photos with tools you have
- Attend a virtual live social media photo session
Module 4
Social Copy Made Simple
This module is packed with incredible insights drawn from our entire team at Tandem Works. We have incredible copywriters pro tips to make your caption writing simple, authentic and keep it fun, even if you tend to have NO IDEA what to write. This module will clear up any hesitation and give you the confidence you need to write more compelling stories for your posts.
Module Highlights:
- How to kick the writers block
- Anatomy of a good Facebook post caption
- Anatomy of a good Instagram post caption
- Caption prompts that work when you feel stuck
Module 5
Secrets To Boost Interaction
Once you make a post how do you keep it popping?! Engagement is where it’s all at, and the more you can get on each post the better your brand will perform on social media. It’s super fun to build up awareness and see them convert to new leads and opportunities for your brand! That’s the ultimate goal right? In this module we talk about how to keep the conversation going on social media AND how to start moving that conversation towards your end goals, whether that’s a sale or request for more information, a donation or attending an awesome event. This module unpacks how to do this easily and have fun creating a real commnity that is excited to have conversations with your brand. This module is where you are going to perform a little happy dance when you start using it and see the results.
Module Highlights:
- Bust algorithms and keep your posts popping
- Effectively use the stories feature on Facebook and Instagram
- The art of PM’s (private messages)
- The secret of leaving quality comments
Module 6
Make it Move, the Art of Social Media Videos
The power of video on social media can’t be denied right?! But... let’s be real, for many it is intimidating! Not any more my friend! With over 7 years of experience in video production you can rest assured that we have you covered in this module. We take the mystery of video and animations and unpack it in a way you can start using immediately! We will also build up your courage to get out there and harness the power of live videos (eeek! Don’t worry we will be by your side every-step of the way).
Module Highlights:
- Unpack the power of video and what it means for your brand
- Make posts with video or animations with ease
- Gain confidence in using the powerful live video feature
- Learn exactly what pieces of equipment you need to make outstanding social videos
Module 7
Rinse and Repeat
The module give you every tool and all the inspiration you need to keep the engagement going. We will cover exactly how to make a simple content calendar in 30 min tops thats easy and fun to use. You will feel empowered with a repeatable method to generate and stock pile post ideas whenever you need them. After this model you will have all the proven methods you need to keep the momentum going on your social media pages.
Module Highlights:
- The super powers of time blocking
- Inspired content brainstorm sessions
- Simple content calendars in 30 min
- Tips to keep you organized
Module 8
Activation!
This module is all about activation and celebration. Join in on exclusive hot-seats with social media experts. Join in small groups led by our team social media experts to review your social media plans, posts, calendars and make sure you are confident in everything you need to activate. We will personally coach and celebrate you through this final module to make sure you have all the tools and confidence needed. This is where the training wheels come off and you fly baby!
Module Highlights:
- Small group review of your ACTUAL socialmedia plan and posts
- Hot Seats with leading social media experts
- Challenge winner announcements from weekly challenges
When you enroll during this special, limited time period, you’ll receive:
($1500 Value)
-
8 Implementation Modules
Unpacking EVERYTHING you need to know to start generating more engagement on your social media today! No more mystery, we reveal it all in easy lessons with weekly implementation challenges to exercise your new skills.
-
8 Weeks of Live Q&A's with your instructor Vivian
You are not going at this alone! You will have a weekly touch point with your instructor Vivian to answer all of your questions as you work through each module. -
Build your confidence with Photo and Video
You will know exactly how to get the photos and videos you need to make scroll stopping content. -
Stacks of post ideas whenever you need them
You will learn how to quickly generate post ideas, and know that they will be engagement winners with our Sticky Stack Method.
Each week you will be given access to a new module and a practice challenge. It's designed so that you have ample time to dive into the lessons and test out the concepts BEFORE moving on to the next.
We do this to protect your time, attention, and focus while sparing you from the intense overwhelm that has held you back in the past.
The course can be done any time of the day or day of the week that works for you.
The modules start on March 27th and the last one releases on May 15th
Plus These Bonuses to Further Boost Your Social Media Skills
Bonus 1
LIVE SOCIAL MEDIA PHOTO SHOOT WORKSHOP
This online course exclusive offering will give you an insider look at how we do our photo shoots for social content.
(A $975 Value)
What You’ll Get:
Live online event delivered via zoom with the opportunity to ask questions while we shoot in realtime.
- Insider look at a social media photoshoot in action
- Check out what tools, tricks and time saving hacks we use
- Realtime Q&A with our expert photo team
Bonus 2
Personal Review of Your Social Pages
Our team will review your business Facebook and Instagram page and give you personal feedback on what you are rocking and what you can improve for better results.
(A $750 Value)
What You’ll Get:
Submit your Facebook and Instagram page for a custom review by the Tandem Works team and receive personalized feedback and action steps.
- Receive personalized feedback
- Action items to update and improve your pages
- Keep your progress on track
Bonus 3
Exclusive Resources Library
All of our cool tools to support your social media marketing.
(A $650 Value)
What You’ll Get:
For the frist time ever we are including a bonus library of all the cool tools, guides, checklists and examples we make available to our clients.
- Persona Building Template
- Copy Best Practices
- Reviews Guide
- Meet Us Mondays Guide
- Many more guides, tools and lists
Here’s what you’re receiving when you enroll today:
Social Engagement Method - $1500 Value
- Social Media Photo Workshop - $975 Value
- Personalized Facebook + Instagram Page Reviews - $750 Value
- Exclusive Resources Library - $650 Value
When you add it all up, that’s a value of $3,875
But we are so excited to help you get more engagement for your awesome brand, we are giving you the opportunity to enroll in the Social Engagement Method for a special price of $549 or choose the 3 month or 2 month payment options.
Enroll with confidence knowing you are backed by a Risk-Free 20-Day Guarantee
We have unshakable confidence in the Social Engagement Method as the premier step-by-step course designed for brands that are excited and COMMITTED about creating social content that will get better engagement. We have proven it time and time again in our own business, and for the clients we consult.
Now here is the kicker by the end of 20 days you will have received the first 2 modules and have a crystal clear understanding of whats been standing in your way and who your audiences really are. You will also have had the benefit of our live Q&A sessions with your instructor and a stack of post ideas. PLUS participated in 2 weeks of post challenges to test out the content in real life.
If you don't feel totally confident and motivated to continue getting better engagement simply reach out, show us you've put in the work, and we'll refund your investment.
Frequently Asked Questions
What our most successful students asked before joining the Social Engagement Method
I'm feeling overwhelmed by everything I don't know and have to learn. Are you sure I can do this?
I'm worried I won't have time to do the course and my other duties
What are the dates?
I don't own my own brand, i work for a brand, is this for me?
Isn't this all stuff I can learn on blogs and youtube channels or free webinars?
Social media just frustrates me, can you really make this more fun?
How does the Live Social Media Photo Workshop work?
What if I can't attend the live weekly Q&A's?
What if I can't keep up every week?
Can you remind me of everything Iām getting when I sign up today?
Choose your Payment Option to Reserve Your Seat
Still "thinking about it"?
7 Ways to Know You’re Ready to Follow the Social Engagement Method Achieve More Engagement on your Social Media
- You were thrown into this role, you have enthusiasm, feel a little overwhelmed but want to do it right
- You have been posting and posting but just get crickets š¦
- You have the drive and see the importance and KNOW you can do this but just need a little support.
- You feel stuck on an island, š and need fresh perspective and a community that "get's it" and will give you valuable feedback.
- You are already investing 3+ hrs/week š actively trying to get more engagement on your social media but something isn't working.
- You have tried all the free webinars before, but know you need a step-by-step plan and accountability to see true results.
- Your boss, team or even yourself, has been asking you to figure this out.
- You are ready to take the actions needed šŖ to generate more engagement for your brand.
We can’t wait for you to join the Social Engagement Method
You are in the every day “doing” part of you brand. So, figuring out what to post that actually gets through the noise and reaches your audience is just overwhelming and maybe everything you try is just not working. But it doesn't have to be that way!
There are agencies, strategists and consultants out there - claiming to help with marketing and we’ve seen them walk away with people’s money - people in our community who we care about and want to see succeed. They are promising things and aren’t holding up their end. We committed to never being those people, this isn’t a class of false promises or strategy to collect digital dust. That's why we stand behind it with our 20-Day Money-Back Guarantee.
The difference in SEM is not just the methods but the benefit of accountability, community and challenges to put your learnings immediately into action and get instant feedback.
This course is for the passionate brand builders, the savvy business owners ready to level up their social media, the committed volunteer posting for a nonprofit, the social media manager who feels stuck and stale.
Do, you know why we created this course?
The number one marketing issue brands, businesses and nonprofits face is creating awareness online.
Given the plight of small businesses during COVID-19 the need for smart and effective engagement on social media is crucial for their survival and the survival of our communities.
We grew up watching our families run small business, and seeing first hand their resilience and creativity. We also saw their struggle with moving to the digital "word of mouth" called social media.
The Social Media Method is our way of empowering more people just like you, with knowledge, and practical applications designed to create the connections you need online through engaging content. You could say we are personally invested in your success because we know what it's like, we are cheering you on, and we have valuable tools ready to support you as you impact the world.
Let's do this! š
- The Social Engagement Method Team